Samstag, 7. November 2015

"Industry" food

Some years ago, in the supermarket where I shop most often because I live on top of it, I saw a special offer package of a much-advertised brand of spaghetti with tomato sauce. I looked at it and did a quick calculation in my head. Buying a package of spaghetti and several cans of tomatoes would give me almost four times as many portions for the same price. Almost, because of course I would still need some of the cooking oil and the spices I already had at home.

A few months later, I was standing in the cashier line when I saw a bag labelled "ham and cream pasta sauce" that had a sticker on it: You only add ham and cream. I looked at my purchase: Ham and cream because I wanted to make ham and cream pasta sauce. And I knew I didn't need anything else.

The main argument the food industry and its associates (ad agencies, media) use to promote their products is that it takes less time to cook if you use their products than when you're cooking "from the raw".

But, for example, when making pasta and a sauce, what takes longest is often the heating of the water before you can cook your noodles!

And that's the same no matter if you make the sauce from simple ingredients or from a package.

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